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Ramaprasad “Bobby” Varanasi brings with him over 15 years of experience in consulting and management across IT, Business Process services and building global sourcing operations. He served in various positions within Strategy Consulting, Country Market Development, Program & Risk Management, Service Delivery and Customer Relationship Management. Bobby has also advised Fortune 500 customer organizations on Strategic Planning, Mergers & Acquisitions, JVs, Private Capital Investment Evaluations, Process Reengineering, Pricing Strategies, Sourcing Relationships, Business & Financial Modeling et al, contributing immensely to global sourcing for clients. He has also led transitioning and program governance functions for shared services and third party service providers. His international experience across various markets – Europe, USA, Middle East, and Asia Pacific – has enabled him develop expertise in services globalization.
Having managed full life-cycle consulting and global sourcing programs for multinational clients involving large teams, his experience richly contributes to development and management of global sourcing relationships. Bobby has also spearheaded various quality initiatives surrounding ISO, CMM, CMMi & Information Security certification standards. Some particularly significant contributions Bobby has made to the global sourcing industry have been in the area of creating new consulting practices around strategies for globalization including modular corporatization, technology & process reengineering, sourcing deal healthchecks, business model assessments etc. He is a sought-after speaker in conferences and round-tables worldwide where he moderates panels and presents content on thought leadership. He has been quoted and published in Forbes, fDi, The Outsourcing, ZDNet, Times of India, Business Week, New Straits Times, Malaysian Business, Technology Inquirer, Logicall Worldpress etc.
Bobby is the [founding] Chairman & CEO of Matryzel Consulting Inc, a strategy consulting, sourcing advisory and management firm headquartered in Malaysia. Matryzel advises corporations worldwide adopt concerted strategies aimed at enhancing competitiveness while focusing on their core competencies. In addition, Bobby is the Chairman – Malaysia Chapter of the International Association of Outsourcing Professionals (IAOP) and also serves as Member – Asia Pacific Advisory Board, and Member – Global Advocacy & Outreach Board for IAOP. Bobby is a visiting faculty specializing in Global Management and Outsourcing for universities in Malaysia and India. Concurrently he holds the role of Head - Marketing & Branding for Outsourcing Malaysia, a not-for-profit industry organization formed to enable growth of Malaysia as an attractive outsourcing services destination. His role focuses on developing marketing & branding strategies, including partnership development with other countries. Prior to these roles, Bobby was involved in providing management consulting advice to Fortune 500 & Global 2000 corporations involving business services across a wide range of industries – Banking, Insurance, Healthcare, Technology, HRO, Higher Education etc. He has been involved in imparting offshore knowledge to clients, assisting them with their Risk Analysis and Measurement, Business Continuity & Disaster Recovery, Operating & Financial Models, Pricing, Mergers & Acquisitions, JVs, BOT Modeling, Technology Enablers for Social Development and successful implementation & management. Some of the customers Bobby has provided advice for include Goldman Sachs, JP Morgan Chase, Liberata, Option One, Trustmark, CoreSource Insurance, Warner Bros, Hewitt Associates, Stanford University, UBS, Govt. of Malaysia, Govt. of Sri Lanka, Govt. of Andhra Pradesh, Outsource Brazil, Maybank, Maxis Telecom and The Home Depot etc.
Ramaprasad “Bobby” Varanasi brings with him over 15 years of experience in consulting and management across IT, Business Process services and building global sourcing operations. He served in various positions within Strategy Consulting, Country Market Development, Program & Risk Management, Service Delivery and Customer Relationship Management. Bobby has also advised Fortune 500 customer organizations on Strategic Planning, Mergers & Acquisitions, JVs, Private Capital Investment Evaluations, Process Reengineering, Pricing Strategies, Sourcing Relationships, Business & Financial Modeling et al, contributing immensely to global sourcing for clients. He has also led transitioning and program governance functions for shared services and third party service providers. His international experience across various markets – Europe, USA, Middle East, and Asia Pacific – has enabled him develop expertise in services globalization.
Having managed full life-cycle consulting and global sourcing programs for multinational clients involving large teams, his experience richly contributes to development and management of global sourcing relationships. Bobby has also spearheaded various quality initiatives surrounding ISO, CMM, CMMi & Information Security certification standards. Some particularly significant contributions Bobby has made to the global sourcing industry have been in the area of creating new consulting practices around strategies for globalization including modular corporatization, technology & process reengineering, sourcing deal healthchecks, business model assessments etc. He is a sought-after speaker in conferences and round-tables worldwide where he moderates panels and presents content on thought leadership. He has been quoted and published in Forbes, fDi, The Outsourcing, ZDNet, Times of India, Business Week, New Straits Times, Malaysian Business, Technology Inquirer, Logicall Worldpress etc.
Bobby is the [founding] Chairman & CEO of Matryzel Consulting Inc, a strategy consulting, sourcing advisory and management firm headquartered in Malaysia. Matryzel advises corporations worldwide adopt concerted strategies aimed at enhancing competitiveness while focusing on their core competencies. Inaddition, Bobby is the Chairman – Malaysia Chapter of the International Association of Outsourcing Professionals (IAOP) and also serves as Member – Asia Pacific Advisory Board, and Member – Global Advocacy & Outreach Board for IAOP.
Bobby is a visiting faculty specializing in Global Management and Outsourcing for universities in Malaysia and India. Concurrently he holds the role of Head - Marketing & Branding for Outsourcing Malaysia, a not-for-profit industry organization formed to enable growth ofMalaysia as an attractive outsourcing services destination. His role focuses on developing marketing & branding strategies, including partnership development with other countries. Prior to these roles, Bobby was involved in providing management consulting advice to Fortune 500 & Global 2000 corporations involving business services across a wide range of industries – Banking, Insurance, Healthcare, Technology, HRO, Higher Education etc. He has been involved in imparting offshore knowledge to clients, assisting them with their Risk Analysis and Measurement, Business Continuity & Disaster Recovery, Operating & Financial Models, Pricing, Mergers & Acquisitions, JVs, BOT Modeling, Technology Enablers for Social Development and successful implementation & management. Some of the customers Bobby has provided advice for include Goldman Sachs, JP Morgan Chase, Liberata, Option One, Trustmark, CoreSource Insurance, Warner Bros, Hewitt Associates, Stanford University, UBS, Govt. of Malaysia, Govt. of Sri Lanka, Govt. of Andhra Pradesh, Outsource Brazil, Maybank, Maxis Telecom and The Home Depot etc.
